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Venturing into the Dutch e-commerce landscape via the marketplace requires a strategic approach. To truly achieve significant sales, focusing on robust Pay-Per-Click strategies is crucial. Beyond basic keyword targeting, diving into rival advertising practices – examining their listings, keywords, and A/COV rates – is indispensable. Understanding their cost and promotional activities can highlight valuable opportunities to outperform them and secure a bigger share of the Dutch consumer base. Optimizing bids and testing with various ad formats including sponsored brand ads and sponsored product ads becomes the foundation for sustainable success.
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